Word

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Word

Informal; an advertisement or a set of advertisements in succession. The term is most common in broadcasting. For example, a radio announcer may say, "And now a word from our sponsors."
References in classic literature ?
Those who did took some time to realise all that the hastily worded telegrams in the Sunday papers conveyed.
The young lady courtesied at the close of her speech, which was so sensible and well worded, and delivered with such grace and propriety, that everybody thought her fit to be preceptress of the best academy in the State.
The Chancellor worded it for me," he added, glancing at that great Functionary.