Word

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Word

Informal; an advertisement or a set of advertisements in succession. The term is most common in broadcasting. For example, a radio announcer may say, "And now a word from our sponsors."
References in periodicals archive ?
Yet, it doesn't accurately represent negative word-of-mouth, and it's not an actionable metric or a predictor of growth," said Larry Freed, chief executive officer of ForeSee.
The important thing to keep in mind with respect to word-of-mouth marketing is that your customers will "tell it like it is.
Although the varieties of marketing techniques used in word-of-mouth marketing are constantly changing and evolving, the strategies always remain the same.
An employee with a warm, caring smile, that says, "Thanks for coming, we really appreciate your business" is what generates word-of-mouth.
org, is the leading trade association in the marketing and advertising industries that focuses on word-of-mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging.
For that reason, he said, more manufacturers are turning to word-of-mouth to sell everything from coffee makers to mobile phones.
Greenheck and her firm are actively helping marketers implement word-of-mouth techniques to move markets and maximize budgets by using some basic communications principles.
Brands and word-of-mouth are cornerstones of marketing.
The first report to size, structure and forecast Word-of-Mouth Marketing Industry Predicts Spending Will Reach $3.
About the Keller Fay Group The Keller Fay Group is a full-service marketing research and consulting company dedicated exclusively to word-of-mouth marketing.
You'd rather have a word-of-mouth hit on your hands than a first-weekend-only type of movie that has a huge drop the next weekend.
BOSTON -- International word-of-mouth marketing and media network BzzAgent([R]) today announced it has promoted Dave Dugan to company president.