wholesaler


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Wholesaler

An underwriter or a broker-dealer who trades with other broker-dealers, rather than with the retail investor.

Wholesaler

A company that purchases large quantities of goods from a manufacturer and sells them to stores, where they are resold to consumers. A wholesaler generally is able to extract a better price from the manufacturer because it buys so many good relative to an individual retailer. In theory, this enables the retailer to sell the good at a better price for the consumer. See also: Economies of scale, Warehouse.

wholesaler

a business which buys products in relatively large quantities from manufacturers which it stocks and ‘breaks bulk’, on-selling in smaller quantities to RETAILERS. Thus, wholesalers act as middlemen between the PRODUCERS and retailers of a product in the DISTRIBUTION obviating the need for the producers themselves to stock and distribute their goods to retailers, and likewise retailers to undertake their own warehousing.

Wholesalers typically sell to retailers by adding a MARK-UP on their buying-in prices from suppliers or by obtaining a commission from the retailer.

Traditionally, wholesalers have provided their retail customers with credit facilities and a delivery service, but in recent years CASH AND CARRY wholesaling has become a prominent feature of distribution systems both in the UK and elsewhere. Moreover, with the emergence of large CHAIN STORE retailers (for example supermarkets, and DIY groups) the wholesaling function of stocking and breaking-bulk has itself become increasingly integrated with the retailing operation, with retailers taking particular advantage of the price discounts associated with BULK BUYING directly from manufacturers.

Independent wholesalers may operate a single warehouse or a chain of warehouses giving wider regional coverage and in many cases national distribution. See VOLUNTARY GROUP, CATEGORY DISCOUNTER.

wholesaler

a business that buys products in relatively large quantities from manufacturers, which it stocks and on-sells in smaller quantities to RETAILERS. Thus, wholesalers act as ‘middlemen’ between the PRODUCERS and retailers of a product in the DISTRIBUTION CHANNEL, obviating the need for the producers themselves to stock and distribute their goods to retailers and, likewise, retailers from undertaking their own warehousing.

Wholesalers typically sell to retailers by adding a mark-up on their buying-in prices from suppliers or by obtaining a commission from the retailer.

Traditionally, wholesalers have provided their retail customers with credit facilities and a delivery service, but in recent years CASH AND CARRY wholesaling has become a prominent feature of distribution systems both in the UK and elsewhere. Moreover, with the emergence of large CHAIN-STORE retailers (supermarkets, DIY groups) the ‘wholesaling function’ of stocking and breaking-bulk has itself become increasingly integrated with the retailing operation (see INTERNALIZATION), with retailers taking particular advantage of the price discounts associated with BULK-BUYING direct from manufacturers.

Independent wholesalers may operate a single warehouse or a chain of warehouses giving wider regional coverage and, in many cases, national distribution.

References in periodicals archive ?
For example, while Goose Island Brewery started out as an independent brewery, it is now owned by A-B InBev, and that company calls the shots regarding wholesaler relations.
Stasiowski said current regulations provide no recourse for a wholesaler if a brewer who has no business relationship with the wholesaler buys another brewer that does, and moves that distribution business elsewhere.
Speaking at the buying group's annual conference in Cardiff last week, MD Philip Jenkins told suppliers they needed to learn more about their wholesalers and improve communication.
This would therefore give the wholesaler a pounds 100 profit from a single sale.
Of principal concern to Kew was that the space not be divvied up and subleased to a slew of other wholesalers, a common practice encouraged by the high premium subtenants will pay over direct rents for slivers of warehouse space totaling just a few hundred square feet.
Alcoholic beverage wholesalers have asked retailers to raise beer prices, but major supermarket chain stores are rejecting the demand.
Several of Learning Online's key features include administration functions that allow internal wholesalers to quickly set up meetings, create meeting updates and perform follow-up procedures; share presentations; provide tours of Safeco Now, the online quote tool for financial products; online chat capability; and record meetings for future reference.
CLWA sought legislation last summer that would allow the wholesaler to act as a retailer.
What kind of inventory management and reporting systems does the wholesaler offer?
I'm just in start-up mode, but by next spring I hope to have up to two million board-feet available to purchase by wholesalers.
Why not take the loan application and send the borrower details for that loan to the wholesaler to obtain a rate and product quote?
A leading wholesaler executive admitted the problem when he said POS data is needed to do proper category management.