White Sale

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White Sale

A period of time during which a company discounts some of its inventory in order to increase sales when they might otherwise be sluggish. One of the most common times to have a white sale is immediately following Christmas. The idea behind a white sale is to make up in volume of sales what the seller loses in profit margin. White sales are thought to trace their origins to John Wanamaker's department store in Philadelphia in the 1870s.
References in periodicals archive ?
Meijer is returning to home retailing 101: from stocking the right towel to bringing back the white sale, Robert Atteberry, Meijer's vice president of home and electronics, told HFN.
Throughout 2009, Westin will introduce several new additions to the Heavenly product line and host Heavenly White Sales and experiential events in high-profile locations worldwide.
The brand marks the relaunch of the white sale at the chain.
Although January is usually the month when most department stores feature their white sales, customers can now get the same prices - and lower - year-round at the Strouds Outlet Store in Northridge.
The company is barred from targeting particular fraternities or sororities for recruitment purposes, a practice that previously helped to ensure a predominantly white sales staff.
NEW YORK-For their twice-yearly white sales, retailers are offering consumers 20 to 50 percent price reductions on down comforters, blankets, sheets, towels, quilts and pillows.
The good news is, judging from the latest round of flyers advertising Presidents Day sales and white sales, home textiles do not usually carry the markdown risk that apparel does.
Pantryware is a year-round business, not a gift business," he said, adding, "Our business is very basic and ties in well with white sales this time of year.
Retailers made sure of that--with white sales or sneak previews of fall ensembles, courtesy of stepped-up production schedules by suppliers.
The promotional rage sweeping through department stores and specialty chains--the traditional domain of white sales--has retailers searching for ways to enhance the waning effectiveness of their cherished white sales.
When costs were lowered for white sale periods that was the time when department stores were the leading factor in home textile retail sales.
Now consumers look beyond the white sale, beyond the weekly tabloid newspaper, for even more obvious savings.