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In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.


Slang for an undesirable property.

References in periodicals archive ?
Hundreds of readers went to the dogs last night and enjoyed a night out on the Chronicle.
POSH PUPS: Sounds of barking - both deep bass and high-pitched - filled the Avalon in Hollywood on Monday night as fashion for a cause went to the dogs.
STAR Trek actor Colm Meaney and Pat Kenny went to the dogs yesterday for the launch of this year's Paddy Power Irish Greyhound Derby.