going south

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Going South

Informal; the process of a stock or market declining in price gradually over time.

going south

Used to describe the direction of prices for a security or the general market during a period of declining prices.
References in periodicals archive ?
So while his cousin went south, Raz stayed here and searched for his future.
It was the pitching that was supposed to determine the Angels' fate down the stretch, but it was the hitting that went south in the previous four games against the Orioles.
He had three great workouts in Seattle and in the game it went south.
Witnesses told police the vehicle went south on the Glendale Freeway, then got onto the Harbor Freeway, exiting at Main Street.
Thursday night started out great for Glen Murray, but it went south in a hurry.
Yet, instead of bearing down and fighting through it, Valdes went south and exited early.
Public perception remains that the day the Dodgers traded Mike Piazza was the day the organization went south.
The county listings are otherwise correct but the heading went south.