Word

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Word

Informal; an advertisement or a set of advertisements in succession. The term is most common in broadcasting. For example, a radio announcer may say, "And now a word from our sponsors."
References in periodicals archive ?
When I lost my voice I no longer had the luxury of wasting words.
And the singer/guitarist won't be wasting words on those, like me, who may use the Cavern gig to dig up the Matlock/Beatles line ?
Just a kid who knew, despite his age, that he was fighting the ultimate battle and that wasting words was wasting life.