Vertical Market

(redirected from vertical markets)
Also found in: Encyclopedia.

Vertical Market

The market for a product that only appeals to a single industry. For example, an airplane manufacturer is likely to sell airplanes predominantly or exclusively to airlines. A vertical market can be very profitable when there are only a few sellers in it; however, even a small amount of competition can drive down profit margins significantly. See also: Horizontal market.
References in periodicals archive ?
com has added a new market research report: Western Europe Vertical Markets IT Solutions Investment Plans, 2014: Unified Communications and Business Intelligence/Analytics Driving New Solutions Demand -- An IDC Survey https://www.
A recent report from the high-tech market research firm reports that the device, which was designed to counteract sluggish commercial PC sales, has been adopted in vertical markets, such as health care, real estate, and insurance.
Summary Table: 2005 - 2008: Dollars, Total & Vertical Markets (in 000's) & Percentage Growth
IT outsourcing market within 16 vertical markets, indicates a range in the compound annual growth rate (CAGR) from 3.
Survey data from these four vertical markets is presented and compared to results from respondents across the entire US market.
Western European Vertical Markets IT Spending 2013-2017 Forecast
This Frost & Sullivan research service on the World MSS Voice and Data Services Markets provides an overview of the world MSS voice and data markets, along with a complete analysis of key market drivers and restraints, revenue and subscriber forecasts, and vertical markets served by MSS providers.
Solar joins Disk Drive, Medical Device and Life Sciences and High Speed Packaging as defined strategic vertical markets, all of which require clean room operation combined with fine precision and flexibility
In the study, Worldwide IT Spending, 2006-2010 Forecast Update by Vertical Market: North America, West Europe, Asia Pacific, and Rest of World (IDC #205018), IDC presents the latest comprehensive IT spending forecasts by 17 vertical markets for four regions, based on IDC's vertical research and Worldwide Black Book research completed in 3Q06.
Spending by all of these vertical markets include forecasts to 2015 for the total SCS market, copper cabling systems and fiber cabling systems, as well as UTP cables, MM and SM fiber cables.
Second Phase of Company's Growth and Diversification Strategy Will Extend Value-Added Applications and Services to Operators and Vertical Markets Creating New Revenue Streams
This brief provides a view of the relative influence of key executives on IT procurement decisions across vertical markets.