Plug

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Plug

A variable that handles financial slack in the financial plan.

Plug

In marketing, to mention a product or business favorably for pay. For example, the host of a game show may mention that a certain company makes good or cheap products if that company has sponsored the show. This marketing tool is thought to be effective because it provides the added feeling of a "personal" endorsement difficult or impossible to achieve on regular commercials. Plugs are common on radio shows, and are becoming increasingly common on reality television shows.
References in periodicals archive ?
The percentage of oral GIN-treated females that were vaginal plug positive was similar among dose groups at 2, 4, and 6 months of age [Figure 4; see also Supplemental Material, Table 1 (doi:10.
Females were checked in the morning for vaginal plugs, removed from the male cages, and individually housed until delivery.
Females were checked daily for the presence of a vaginal plug, and when a plug was detected, that day was designated 0.