Undersell

(redirected from undersold)
Also found in: Dictionary, Thesaurus, Legal.

Undersell

To deliberately charge a lower price for a good or service than a competitor. For example, if a grocery store sells apples for $2 per pound, a competitor may undersell by charging only $1.50 per pound. Underselling may result in losses in the short term (depending on how much of a discount one offers), but it may build market share.
References in periodicals archive ?
Savill said: "Courses which went with GG-Media have significantly undersold their rights.
The court heard that Sangra retrospectively undersold a piece of property belonging to the company to an unsecured creditor and failed to keep proper accounts.
Department stores, supermarkets, gas stations, and even the corner dry cleaner all compete on the notion that they will not be undersold, and this basic tenet of free market competition has been consistently affirmed by the Supreme Court.
While temporarily protected from being undersold by offshore products, they are quite often rendered stagnant through a lack of motivation for improvement.
Top-tier publishers with billions of non-premium ad impressions have to think strategically about turning all of those undersold assets into real revenue," said Michael Walrath, CEO and founder of Right Media.
NEVER knowingly undersold is a catchphrase owned by John Lewis, but permanently rented out to Sky Sports.
In the past we have undersold the fact we've got these amazing wines," said marketing manager Rosie Kent.
I was extremely proud of my city and country that night but later reflected on one comment that we undersold ourselves and didn't appreciate what wonderful facilities and hospitality we were able to offer visitors.
The finger can be pointed at some courses for having undersold their race sponsorship, but that cannot be said about Sandown.
I'm talking unscrupulous private bailiffs - who are never knowingly undersold when it comes to bad business practice.
I was forced to match that fare since easyJet will never be knowingly undersold, but the BA/Go fare is predatory.
Fares for the new USAir services are being determined and the airline stressed that it will not be undersold at BWI or other major airports on its system.