Undersell

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Undersell

To deliberately charge a lower price for a good or service than a competitor. For example, if a grocery store sells apples for $2 per pound, a competitor may undersell by charging only $1.50 per pound. Underselling may result in losses in the short term (depending on how much of a discount one offers), but it may build market share.
References in periodicals archive ?
Despite the fact that in-stream inventory is relatively scarce, the emergence of new access points are typically undersold with brand ROI campaign buys based on formats/execution, consistency of playback, app design, competitive pricing and deployment of integrated adtech solutions
We have so much to offer in the way of history and culture in the Vale of Clwyd and I believe this has been undersold in the past.
STEVE Tucker's recent article in the Echo reflects the thinking of the majority of City fans, who feel Aaron Ramsey has been undersold at pounds 5m.
Gordon Bishop has filed a writ against Paul Daubney of Daubney Associates, Lloyds TSB Bank and administrators KPMG claiming Stanley Dock was undersold by millions.
BONNIE TYLER, a lady who is never knowingly undersold when it comes to wringing every drop from a lyric, releases new album Heartstrings on Monday.
Savill said: "Courses which went with GG-Media have significantly undersold their rights.
The court heard that Sangra retrospectively undersold a piece of property belonging to the company to an unsecured creditor and failed to keep proper accounts.
While temporarily protected from being undersold by offshore products, they are quite often rendered stagnant through a lack of motivation for improvement.
Top-tier publishers with billions of non-premium ad impressions have to think strategically about turning all of those undersold assets into real revenue," said Michael Walrath, CEO and founder of Right Media.
A IN the Middle Ages bakers, like most people, were unable to weigh exact amounts, but if they undersold anyone they could be heavily fined or even flogged.
In the past we have undersold the fact we've got these amazing wines," said marketing manager Rosie Kent.
I was extremely proud of my city and country that night but later reflected on one comment that we undersold ourselves and didn't appreciate what wonderful facilities and hospitality we were able to offer visitors.