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Undersell |
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Undersell To deliberately charge a lower price for a good or service than a competitor. For example, if a grocery store sells apples for $2 per pound, a competitor may undersell by charging only $1.50 per pound. Underselling may result in losses in the short term (depending on how much of a discount one offers), but it may build market share. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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No references found | May is Disability Insurance Awareness Month (DIAM), and Life Insurance Selling is using the occasion to present four feature articles designed to not only increase awareness of what is often regarded as the most undersold product in the business, but also to teach producers how to market DI plans to employers and individuals. Andy is now planning a number of gigs around the North East to spread the word about Oonagh Cassidy and hopes to attract local talent to the label as he believes the region has undersold itself as a hotbed of musical talent in recent years. Byline: By Alan McKinlay NEVER knowingly undersold is a catchphrase owned by John Lewis, but permanently rented out to Sky Sports. |
undersold |
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