Undersell

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Undersell

To deliberately charge a lower price for a good or service than a competitor. For example, if a grocery store sells apples for $2 per pound, a competitor may undersell by charging only $1.50 per pound. Underselling may result in losses in the short term (depending on how much of a discount one offers), but it may build market share.
References in periodicals archive ?
At the end of the day, ethical advisors need to strike the right balance between underselling and overselling.
Yamaha will continue to market its outboards based on superior technology and performance, not by underselling its competitors.
We believe there are more failures amongst grocers than any other class in the community, and these failures are chiefly caused by underselling in the form of cutting prices.
2 percent a year without fueling inflation, are underselling the vitality of American industry in the global marketplace.
The idea is to stop foreigners from establishing an unbreakable monopoly by driving American producers out of the market through predatory underselling.
A domestic NB components manufacturer said Hon Hai scuttled low-price strategy to engage in NB contract manufacturing two years ago to cause dramatic underselling in the field.
It's a cloying attempt to claw back listeners after the - by his outlandish standards - underselling second album, All The Lost Souls.
A WIRRAL recruitment firm specialising in heavy industry says too many engineers made redundant by the recession are underselling themselves on the jobs market.
Aston Villa legend Andy Gray has launched an eve-of-season attack on 'negative' David O'Leary by accusing him of underselling his side's ambitions for the new campaign.
Can't help feeling we're underselling the humans, here.
The Pittsburgh-based company could face $15,000 in fines in Philadelphia for underselling consumers by about 2,500 pounds of ketchup, said the city's licenses and inspections commissioner, Robert S.
James Hill, president of Quanex Tube Group, stated, "The surging unfairly traded imports from these countries are significantly underselling Gulf States in our own backyard, the market for seamless pipe for refinery, chemical, and petrochemical plants in the Southwest.