Undersell

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Undersell

To deliberately charge a lower price for a good or service than a competitor. For example, if a grocery store sells apples for $2 per pound, a competitor may undersell by charging only $1.50 per pound. Underselling may result in losses in the short term (depending on how much of a discount one offers), but it may build market share.
References in periodicals archive ?
The meat industry will forever be scarred by exploitation, undercutting and discrimination if the dominant player washes its hands of responsibility.
A spokeswoman for Rangers said the club was powerless to stop the undercutting.
Rather than grasp the opportunity to provide clients with new strategic value, they are concentrating, instead, on undercutting each other on price--and commoditizing their product in the process with pricing schemes quoted on the basis of pennies per bit, instead of value provided.
Undercutting a crushing, unimprovable anecdote with a sly boast, capped by a cliche, should also be avoided: Tallchief had arrived for a reception just as that most useless of high society's relics, the Duchess of Windsor, was departing; ever gracious, the renowned divorcee paused long enough to assure Tallchief that she had so looked forward to hearing her sing.
Eccentric smaller circles were centred on a similar pin 29 feet away; these determined the edges of the galleries within the dome, and generated the asymmetrical form of the aluminium apron undercutting inwards below the soffit of the dome.
The staves work best, in harmony with his Barbizon-like landscapes, while the neon and metal excrescences read more as overt disclaimers, undercutting the focused drama of their brown-grisaille worlds.
8 mm (2-in) diagonal scribe was made on one side of each of the salt-fog and Sea Isle panels to evaluate film undercutting.
This progressive new media marketing strategy is a quickly growing phenomenon giving artists the chance to blanket the web while undercutting the cost of traditional advertising.
UNION leaders yesterday warned of the danger that unscrupulous employers could be undercutting their rivals by hiring the jobless at the expense of taxpayers.
These mills--designated ROUNDMILL--can ramp down, perform undercutting, and machine in an upward direction.