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Undersell
(redirected from undercutting)

   Also found in: Dictionary/thesaurus, Medical, Legal, Encyclopedia, Wikipedia 0.01 sec.
Undersell
To deliberately charge a lower price for a good or service than a competitor. For example, if a grocery store sells apples for $2 per pound, a competitor may undersell by charging only $1.50 per pound. Underselling may result in losses in the short term (depending on how much of a discount one offers), but it may build market share.


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They have leased unused land earmarked for building into temporary car parks and undercutting the council's own car parks.
The away kit undercutting could lose Rangers more than pounds 200,000 and last night, a spokeswoman for sportsconnection said: "We are quite entitled to do this and we are optimistic the sale will go well.
 
 
 
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