Undersell

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Undersell

To deliberately charge a lower price for a good or service than a competitor. For example, if a grocery store sells apples for $2 per pound, a competitor may undersell by charging only $1.50 per pound. Underselling may result in losses in the short term (depending on how much of a discount one offers), but it may build market share.
References in periodicals archive ?
To minimize this malady, the bottom edge of this undercut should be radiused (Fig.
For example, Cavex CA37(r), predicted by the present results to suffer the least overall deformation, may be preferred in circumstances in which deep sulci and undercuts are to be recorded.
Designed around an undercut box-bob, the emphasis is on extreme contrasts; pushing haircutting techniques with precision but avant garde design.
5 X 6-inch tray is fabricated with 11 undercuts of different heights and angles, which would normally prevent its removal from the tool.
Jay Garner, and his small staff, had already been ruled failures, undercut by Ahmad Chalabi and his dreams of taking over Iraq.
Models of the component cover and ejector dies and undercuts are automatically generated based upon the component model and user-specified candidate parting direction and parting surface information.
There is a 1-piece roller with a small corner radius, a 1-piece roller with a corner undercut, and a 3-piece roller with a spring loaded flange.
FIAT's new Panda supermini will massively undercut its rivals when it goes on sale next month.
com would undercut the lowest of the posted prices, often by 1%.
The Republican leadership in Congress has sent a shameful message to the nation that undercuts our commitment to civil rights and equal protection of the law," said Sen.
The bill not only assumes a level of competence that the New Mexico debacle undercuts, it ignores a $5 billion maintenance backlog on lands the federal government already owns.
California's underground economy threatens vital industries, exposes both young and seasoned workers to greater workplace risks, drives down wages, and undercuts legitimate businesses with reduced operating costs.