Undersell

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Undersell

To deliberately charge a lower price for a good or service than a competitor. For example, if a grocery store sells apples for $2 per pound, a competitor may undersell by charging only $1.50 per pound. Underselling may result in losses in the short term (depending on how much of a discount one offers), but it may build market share.
References in periodicals archive ?
PHOTO : Berks created collapsible polyethylene film bladders to fill deeply undercut cavities to allow rubber molds to be withdrawn without damage to the wax or mold.
The part makes extensive use of formed undercuts to mount the separate parts and mask joint lines.
The mixing action of the screw results from the positioning of the regions of compressions and decompression in the two channels relative to the flight undercuts.
LABOUR will create a special Home Office Enforcement Unit with more than 100 staff to "root out the illegal exploitation which undercuts wages and conditions for local workers".
The undercut has been around for ever - we started really doing undercuts in the mid 80s - they were punk and post punk then they popped up again during Grunge and Britpop and now they have become the haircut of choice for the fashion world.
Producing plastics parts with undercuts presents distinct challenges for molders.
Other embodiments allow sipe blades that have an undercut in the direction of draw in, their midportion and side portions without undercuts to be easily made and installed.
Packaging with undercuts no longer dictates production by injection or blow moulding.
It undercuts the rival Ford Ka and Fiat 500 models by pounds 830 and pounds 1,100 respectively.
RENAULT says it plans to play the Germans at their own game with a new coupe that undercuts the best-selling BMW 3 Series rival by almost pounds 8,000.
It undercuts rivals like the Ford C-Max and VW Touran by thousands, is just as solidly built, and Kia's have a good record for reliability.
Features include undercuts around the perimeter of the parts as well as the central bore area for assembly and to attach components.