Undersell

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Undersell

To deliberately charge a lower price for a good or service than a competitor. For example, if a grocery store sells apples for $2 per pound, a competitor may undersell by charging only $1.50 per pound. Underselling may result in losses in the short term (depending on how much of a discount one offers), but it may build market share.
References in periodicals archive ?
There's no law that says you can only have a single undercut on the sprue puller.
15 After setting alginate should behave as a viscoelastic material so that it will deform slightly during the removal from the undercut area and then due to its elastic properties re-attain its original configuration.
The undercut has become a staple in the current style scene for its simplicity and flexibility.
Designed around an undercut box-bob, the emphasis is on extreme contrasts; pushing haircutting techniques with precision but avant garde design.
The delicately designed undercut step in EvoStep brings the following benefits: Increase the fiber taking and holding capability or the carding power; improved fiber control; increase of the transfer ratio; and further benefits include a lower risk of fiber recycling, loading and melting.
cannot explain why imports of PET were subsidised and therefore undercut the Union producers' prices.
AA president Edward King told The Grocer that retailers such as Shell, Jet and others had recently undercut one and sometimes two of the big retailers.
The base has a double-step undercut that forms a vertical design line step and then an underlap/overlap assembly.
military would fight hard and well but blindly, and the noble sacrifices of soldiers would be undercut by the lack of thoughtful leadership at the top.
In response, insurers may be tempted to renew policies for less premium to retain their business, or they may undercut other carriers' prices to gain market share and immediate short-term profits.
Unleashing the Power of PR also debunks common myths that undercut the effectiveness of PR and obscure its real value.
The traditional way of felling bigger trees is with an undercut and a back cut.