Undersell

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Undersell

To deliberately charge a lower price for a good or service than a competitor. For example, if a grocery store sells apples for $2 per pound, a competitor may undersell by charging only $1.50 per pound. Underselling may result in losses in the short term (depending on how much of a discount one offers), but it may build market share.
References in periodicals archive ?
Every now and again a model or an actress will pop up with an undercut as a supposedly dramatic new look - Yasmin Le Bon and Miley Cyrus being two examples.
The delicately designed undercut step in EvoStep brings the following benefits: Increase the fiber taking and holding capability or the carding power; improved fiber control; increase of the transfer ratio; and further benefits include a lower risk of fiber recycling, loading and melting.
One technology that has expanded the capabilities of undercut molding more than any other is the collapsible core.
Packaging with undercuts no longer dictates production by injection or blow moulding.
cannot explain why imports of PET were subsidised and therefore undercut the Union producers' prices.
AA president Edward King told The Grocer that retailers such as Shell, Jet and others had recently undercut one and sometimes two of the big retailers.
The irony is the entrepreneurs are getting planning permission to undercut the council car parks from .
When the sleek new model arrives here in January, Renault says the entry model will undercut the equivalent BMW 325i SE Coupe by pounds 6,805 while offering pounds 1,000 more equipment.
Pressure forming permits a large undercut ring to be fabricated around the edge of the base, eliminating an internal mounting ring in the dome.
The Democratic win in last fall's elections may have undercut the power of this piece, perhaps making many of us feel less agitated about the actions of our government.
While making the top cut, the branch will break back to where the undercut was made, without ripping off part of the trunk.
could have undercut Mexican prices had they shared these privileges.