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Top Line
(redirected from top-line)

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Top Line
Informal; revenue or sales. The term is used most frequently in connection to earnings reports, where revenue is listed at the top and profit at the bottom.


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The company is looking ahead to an even more robust set of results for 2010, as it is projecting to finish the year with $500 million in top-line revenue while providing travel services to more than 3.
Strategy for 2009 & 2010: Focus on top-line growth by optimizing new business development and pipeline management, cross-selling capabilities, developing new products, and expanding the Willis Client Advocate service model.
The above process may not adequately address top-line issues given the more immediate needs of improving liquidity and profitability.
 
 
 
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