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Tombstone
(redirected from tombstone advertisement)

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Tombstone
Advertisement listing the underwriters of a security issue.
Tombstone
An advertisement detailing a new issue of a security. Most importantly, the tombstone lists the underwriting syndicate responsible for placing the new issue with investors. Tombstones list the syndicate according to bracket, which is a place on a hierarchy indicating how much of an issue each individual underwriter is placing with respect to the others. The brackets are called, from largest to smallest: bulge bracket, major bracket, minor bracket, underwriter, and selling group. A tombstone derives its name because, in print, it looks vaguely like a stereotypical tombstone from the Old West.
tombstone
An advertisement for a securities issue. The ad lists the security, some of the security's specifics, and a bracketed list of the members of the syndicate selling the issue in the order of the members' importance. The term derives from the fact that the notice appears as a matter of record after the sale has been completed.
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For now, an issuer can place tombstone advertisements, but it's limited to a simple announcement and a phone number that interested investors can call for additional information and a prospectus.
And now, direct to the public... by MacQuarrie, Steve / Financial Executive
About The Tombstone Marketing Service StockPower recently obtained approval from the SEC to allow public companies to broadly market their DSPPs via tombstone advertisements on the Web within regulatory guidelines.
StockPower Pioneers Online Affinity Investor Services Market by Business Wire
 
 
 
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