Dog (redirected from thrown to the dogs)

Dog

One of the four categories (quadrants) of the BCG growth-share matrix that represents the division within a company that has a small market share in a mature industry.

Notes:

A dog does not require substantial investment capital however, because it is found within a mature industry, profits returned are minimal and capital allocated to such divisions can be used more effectively elsewhere. But, this is not always the case, as dogs may represent a strategic part of a company regardless of profits.

See also: BCG Growth-Share Matrix, Cash Cow, Loss Leader, Porter's 5 Forces, Problem Child, Star