test market


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test market

a MARKET encompassing a limited geographical area that firms use to market new products as a means of testing consumer response before engaging in full-scale production and mass national marketing of those products. See also NEW PRODUCT DEVELOPMENT, PRODUCT LIFE CYCLE.
References in periodicals archive ?
More than 2,000 people in Midwest test markets for the new Frito-Lay products have reported to P&G or CSPI that they suffered gastrointestinal upsets after eating the chips.
Based on the test market airing in the second quarter of 2007 the company is projecting mass volume sales for the DRTV campaign to begin in third quarter of 2007.
NewMarket, through its Intercell subsidiary, will test market a Chinese language digital IPTV service in the United States.
This acquisition will further strengthen Agilent's leadership in optical transceiver test systems and supports our ongoing commitment to the manufacturing test market," said Stephen W.
com/reports/c45804) has announced the addition of "Latin American Rapid Test Markets for Infectious Diseases" to their offering.
Taboka is designed for adult smokers interested in smokeless tobacco alternatives to smoking and is available in test market only in the Indianapolis area.
Development and incorporation of the videos on a test market basis will be part of this managed service, and will not require any extra effort on the part of individual dealers.
The test market campaign will feature print, radio and outdoor advertisements, coupled with in-store promotions and wine tastings at leading Tampa-area retailers to generate consumer awareness and increase demand for Washington wines.
The Testing Agreement gives Suarez the exclusive right to test market the ProAlgaZyme product, as a dietary supplement/weight loss product, for a period of six weeks.
ca, the Canadian-based corporation that has developed a unique, patented dairy process for the North American consumer by combining skim milk with canola oil to produce a milk beverage that is nutritionally equivalent to 2% regular milk, announced today the results of the Company's 10-month test market launch in 205 Safeway Stores across Western Canada.
Building on its clinical testing superiority and first to market position, Safe Cell Tab is in the process of launching its pre-rollout test market and Professional Athletes Testimonial Program.
The test market campaign, which began on August 9 and concluded on November 21, featured 13 "Champions of the Trade" honorees in weekly print ads and promotional broadcast capsules on some of Atlanta's most popular Spanish-language media.