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Nut
(redirected from taking a sledgehammer to crack a nut)

    Also found in: Dictionary/thesaurus, Medical, Encyclopedia 0.01 sec.
Nut
The total amount an advertiser spends on a television, radio or Internet marketing campaign. For example, if an advertiser sponsors a radio program and broadcasts $1 million worth of commercials, that $1 million is that advertiser's nut.
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Byline: G B BUTLER I'M amazed it's taken so long for the Bank of England governors to realise always taking a sledgehammer to crack a nut can be a massive over-reaction, as raising interest rates affects everyone and everything when what's required is targeting - something the Government has no hesitation in using in its ruthless dealings with the unemployed.
Letter: Your Say - Missing target by Evening Gazette (Middlesbrough, England)
He is arguably more effective on these larger canvases than in the miniatures, where his approach can seem like taking a sledgehammer to crack a nut, and some pianists would certainly bring more intimacy to the four mazurkas of Op 33, and a bit more ingratiating charm to the set of waltzes Op 34.
Chopin: Ballade No 2; Mazurkas Op33; etc: Maurizio Pollini by guardian.co.uk / guardian.co.uk
It is only a few months ago that such measures would have seemed like taking a sledgehammer to crack a nut.
We need to control who can sell metal by The Journal (Newcastle, England)
 
 
 
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