Tag Line

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Tag Line

In marketing, a brief phrase used in advertising a product. It is intended to embed itself in the memories of members of the target audience in order to entice them to buy the product. For example, the tag line for a mousetrap company may be "No rodent escapes."
References in periodicals archive ?
Our new name, when combined with our new tagline, makes a strong and positive statement about who we are," William J.
Caption: While it maintains all trademark and intellectual property considerations, KRMCA is offering allied organizations use of the logo and tagline to advance the message of concrete resilience and durability.
The poster uses the Hindi proverb ' Bail Mujhe Mr ' to finish the ' Abki br Modi sarkar' tagline.
The new joint venture with the incorporation of the design and technology of both firms products, has developed a non-conductive tagline solution with retractable and static length options.
According to Toyota, the new tagline represented by the Arabic word "Akeed" was simply the best expression of the way the brand has been perceived in the region ever since its entry into the region so many years ago.
Researches, segmentation studies and focus group have just reinforced that Telenor enjoys an unmatched credibility when it comes to transparent communication and fair deduction against services in the industry and the new tagline emphasizes more on these distinguishing factors, he said.
The new tagline, "Good medicine deserves the best defense," echoes the promise of MagMutual to its policyholders to provide the highest quality claims and defense in the medical liability insurance industry.
If you're in professional services, tagline evaluation is a bit tougher.
More importantly, what is the proper function of a tagline, and what do schools risk in deploying meaningless or absurd slogans?
Evidence shows the tagline, introduced in the summer of 2006 and which now adorns license plates and printed material throughout the state, has been very successful in promoting Utah.
The new tagline speaks to all audiences: customers, suppliers, investors, the communities in which Sysco operates, and current and future associates.
The other half uses a tagline or something that functions like one; however, half of those advertisers use a bad tagline.