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Tag Line
(redirected from tag lines)

   Also found in: Dictionary/thesaurus 0.01 sec.
Tag Line
In marketing, a brief phrase used in advertising a product. It is intended to embed itself in the memories of members of the target audience in order to entice them to buy the product. For example, the tag line for a mousetrap company may be "No rodent escapes."


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There's an old saying in the advertising agency community that tag lines are changed every time a new marketing director comes aboard or when the agency is replaced, thus implying that the newcomers want to put their mark on the communication.
This is not about black ties, new logos or tag lines.
Just get those creative juices flowing to create the proper tag lines to place on your marketing tools.
 
 
 
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