survey

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survey

a research tool which is used to elicit information about respondents' attitudes, opinions and preferences. In MARKETING RESEARCH, surveys are employed to discover more about potential consumers' views and perceptions of existing and proposed new products, and more specifically about the buying intentions of customers.

Surveys may also be used to discover employees' views on aspects of company policy and to assess employees' MOTIVATION, ORGANIZATIONAL COMMITMENT etc.

See MARKETING INTELLIGENCE.

survey

The process by which land is located with reference to commonly agreed upon landmarks or other points of reference, and then measured out for all of its boundaries, including distances and direction-and-degree of turns. Surveys will typically note any indicia of property lines, even if inaccurate, including fence lines and marks left by prior surveyors. A topographic survey will also include land contours. An as-built survey will include all improvements upon the property with their placement and dimensions.
References in periodicals archive ?
LOS ANGELES -- Results from the Eighth Annual Transamerica Retirement Survey revealed major differences in how employers and their employees view the importance of retirement benefits.
The popularity and proliferation of web-based CMSs have increased the use of surveys integrated within them.
Both regulators and providers were facing new standards, new survey procedures and new enforcement consequences.
Non-participating licensed facilities aren't included, nor are new facilities until completion of multiple surveys.
The chief decided to hold off on the survey and pull back on the survey until we have a chance to meet with the union to see exactly what their concerns are,'' said Cmdr.
Medley, executive director of the Colorado Society of CPAs, said, "We compare the national results with what the AICPA survey says Colorado members think and we use the information to produce our own survey for considerably less money.
The Survey also finds a significant increase in the number of consumers willing to allow Web sites to track their clicks and purchases, increasing 34 percent from the previous year.
Hypertext Markup Language (HTML) and Cold Fusion were used to develop a program, resident on the University's servers and available on its Website, to create questions, administer Web-based surveys and enter the responses into an Access database.
The NHI also required: a more rigorous identification and classification of serious deficiencies; improved processes for investigating complaints; and states to refer for immediate sanctions any nursing home with a pattern of deficiencies on successive surveys that harmed residents.
NEW YORK -- With several notable exceptions, the 20 largest banks in the United States continue to be outpaced by credit unions and community banks in ratings for customer satisfaction and loyalty according to a new Survey on branch customer service.
Some items were used from the original survey; some items were adapted from other surveys that we evaluated, and some new items were written.
In order to get a broad range of civic engagement indicators, I examined existing civic engagement surveys and conducted a literature review.