survey

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survey

a research tool which is used to elicit information about respondents' attitudes, opinions and preferences. In MARKETING RESEARCH, surveys are employed to discover more about potential consumers' views and perceptions of existing and proposed new products, and more specifically about the buying intentions of customers.

Surveys may also be used to discover employees' views on aspects of company policy and to assess employees' MOTIVATION, ORGANIZATIONAL COMMITMENT etc.

See MARKETING INTELLIGENCE.

survey

The process by which land is located with reference to commonly agreed upon landmarks or other points of reference, and then measured out for all of its boundaries, including distances and direction-and-degree of turns. Surveys will typically note any indicia of property lines, even if inaccurate, including fence lines and marks left by prior surveyors. A topographic survey will also include land contours. An as-built survey will include all improvements upon the property with their placement and dimensions.
References in periodicals archive ?
As the first program office to be surveyed by the BMPCOE, process champions were not sure which processes would be seen by the BMP survey team and the community as "best.
This year more than one-third (36 percent) of those surveyed said that they have implemented a quality management program, up only slightly from last year (35 percent) but up significantly from two years ago (23 percent).
The analysis focused on the number of years a top (ranked by members' usage) tax software developer was in the top group (top 10, if more than 10 developers; if not at least 10 developers, software that had more than one reported user) for each of the 12 tax software products surveyed.
Tree-maintenance programs have been cut in 70 percent of the cities surveyed.
From that list, 21 out of the 23 cities to be surveyed had active CILs.
In pharmaceuticals, 38% of those surveyed saw a pandemic leading to increased customer demand vs.
By the end of March, approximately 20 subacute care facilities had been surveyed by the Joint Commission on the Accreditation of Healthcare Organizations in its new subacute accreditation program, and 50 organizations were in the process of being surveyed.
Even a reduction in respondent North American banks reporting early-stage gap analyses or designing solutions from 71 percent last year still shows half of 2005 surveyed institutions at this level.
This survey follows Gros Plastics Recruiters' Salary Survey completed in December 2004, which surveyed plastics professionals and revealed comprehensive trend information surrounding compensation, benefits, and job security and satisfaction for the plastics and packaging industry.
In the 2005 survey, almost 90 percent of women surveyed agreed with the statement that "breast augmentation is a personal choice that helps women to achieve the confidence and well-being to flourish in other areas of their lives.
Almost half of working Americans surveyed (44 percent) said they're likely to work after retirement because they'll need income to make ends meet; only 28 percent of retirees responded that they've worked for that reason.
And most of those surveyed say they are very (20 percent) or somewhat (56 percent) financially prepared for retirement.