Critical Mass

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Critical Mass

1. A situation that can no longer be ignored. For example, if an employee who makes co-workers of the opposite sex uncomfortable makes unwanted sexual advances toward the chief financial officer, the situation is said to have reached critical mass, and the employee must immediately be disciplined or fired.

2. The point at which a product or company has become sufficiently popular to take off and become commonly used. For example, a company that has posted a profit for three years in a row and has respectable financials may reach critical mass and become extremely attractive to investors.
References in periodicals archive ?
BHEL is the market leader in both the subcritical as well as the supercritical segments in the country.
Under such conditions, supercritical carbon dioxide with liquid-like behavior might have formed, Bolmatov said.
At a constant temperature, increasing the pressure increases the supercritical fluid density [23,19].
Supercritical water can be used to aid in waste disposal, both in space and on Earth.
Along with the dental floss, the line contains Neem Toothpaste with certified organic supercritical extracts, Neem Tooth & Gum Powder enriched with xylitol, probiotics and vitamin D and Neem Mouthwash in mint and cinnamon flavors.
The company said it would cooperate with BHEL in designing the boilers and supply pressure parts for the 660-MW supercritical boilers.
The SFT-100XW is a fully functional instrument designed to perform extractions in a supercritical fluid media.
Going forward MHI will continue to conduct aggressive marketing activities for high-efficiency and environmentally friendly supercritical and ultra-supercritical pressure power generation systems in Japan and abroad.
EVEN A CURSORY EXAMINATION of labels on nutritional products will identify the many supplements that contain, or consist entirely of, supercritical [CO.
Sheffield Forgemasters has started a research programme into manufacturing components for supercritical coal power stations as demand for parts has surged.
The team was attempting a traditional nanoparticle production method in which a supercritical fluid is used as a solvent to dissolve the source material.