substitute

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Substitute

A good or service that satisfies a consumer's needs or desires just as well or almost as well as a similar good or service. A common type of substitute is an off-brand product; for example, a grocery store may sell its own peanut butter to compete with the on-brand peanut butter it also sells. Often, though not always, the price of a substitute is lower than that of the original product, but they follow generally the same trends. For example, if demand for the on-brand peanut butter rises, its price increases, but so does the price of the off-brand peanut butter, because consumers are willing to pay more for peanut butter generally, but are still looking for a bargain.

substitute

See swap.
References in classic literature ?
My respected father--let me shorten the dutiful tautology by substituting in future M.
By a slight and not unnatural mistake, sir,' said Dick, substituting another in its stead, 'I had handed you the pass- ticket of a select convivial circle called the Glorious Apollers of which I have the honour to be Perpetual Grand.
In our spinach salad, we're substituting other lettuce options -- a choice of all romaine or spring mix.
The researchers concluded that substituting walnuts for part of the monounsaturated fat in a cholesterol-lowering Mediterranean diet further reduced total and LDL cholesterol levels in men and women with high cholesterol.
She views substituting as a service she gives back to her community.