sticky deal

Sticky Deal

An issue of new securities that may present a selling challenge to an underwriter, usually because there's been some bad news about the issuing company or overall economy.

Notes:

Underwriters who feel an issue will be a sticky deal may lower the offering price or withdraw the offering from the market entirely.

See also: Initial Public Offering - IPO, Primary Market, Public Offering Price - POP, Secondary Market, Underwriting

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Sticky deal

A new securities issue that may be difficult to sell because of problems in the market or underlying problems with the corporation.

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sticky deal

A new securities issue that an investment banker may find difficult to sell.