sponsorship


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sponsorship

a business relationship between a provider of funds, resources or services and an individual, event, or organization which offers in return some rights and association that may be used for commercial advantage.
References in periodicals archive ?
A top priority of event organizers today is driving revenue growth and sponsorships are seen as a top area of opportunity, while exhibitors are looking to enhance the value of sponsorships," said Executive Vice President of GES MarketWorks and Strategy David Saef.
The accolade, which is near enough the 'Oscars' of the sponsorship industry, really helps put SSE on the map, building on our enviable customer service record.
2004) investigated the effect of NASCAR sponsorships independently of the sponsorship type and reported an increase in shareholder wealth.
To help the City Council and the public better understand the rationale for a sponsorship program, staff presented five key findings from its research at a meeting of a subcommittee of the City Council and then again for the entire Council at one of its regular meetings.
The sponsorships provide Showtime an opportunity to promote Queer as Folk and its upcoming lesbian-themed series The L Word to an estimated 5 million people, Gibbons says.
Any portion of a payment that exceeds the fair market value (FMV) of a substantial return benefit is a qualified sponsorship payment.
Six weeks ago, Chick refused to pay $600,000 in bills for DWP sponsorships, galas, parties and other events, referring them to the City Council.
The insurance company's Sally Shire explained: "Our decision not to renew our sponsorship is because we wish to consolidate our sponsorship activities and focus on one major sporting sponsorship.
Several sponsorship opportunities are available for general event title sponsorships, general session sponsorships, speaker sponsorships, hospitality area refreshments, first-timers orientation, door prizes, and much more.
Callum MacKay, head of sponsorship for brewer Tennent's, has an eye for a shrewd deal.
Insurance companies are increasingly launching sponsorship campaigns to reach minority customers, according to the IEG Sponsorship report.
Associa Gulf Coast (Fort Myers, Florida) - 1 sponsorship