Spin

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Spin

To attempt to present a situation in the best possible light. For example, a political operative may attempt to spin a situation in which a candidate who took a bribe by saying it was a gift or donation. The term is somewhat derogatory, but is common in business as well as politics. See also: Jawboning.
References in periodicals archive ?
From Novartis's perspective, the advantages of spinning out the project to Speedel and using the flexible resources of Solvias are obvious: the spin-outs rapidly brought to commercialization a product that Novartis had failed to develop in house, and did so without exhausting internal R&D resources.
We foresee the growth of existing companies in the cluster and perhaps more new companies setting - either spinning out of existing companies or moving to locate in the region because of the wealth of expertise available locally.
IVMD seeks commercial partners to exploit its non-medical products spinning out from their pioneering work in innovative medical diagnostics.