Spin

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Spin

To attempt to present a situation in the best possible light. For example, a political operative may attempt to spin a situation in which a candidate who took a bribe by saying it was a gift or donation. The term is somewhat derogatory, but is common in business as well as politics. See also: Jawboning.
References in periodicals archive ?
Our strategy of spinning off the TekPlate(TM) product and its related licenses, marketing agreements, etc.
for the purpose of spinning off to its shareholders, pro rata, all of its interest in that subsidiary and its associated operations.
NYSE:AGN) today announced that its board of directors has approved the separation of its pharmaceutical and optical medical device businesses into two independent companies by spinning off the ophthalmic surgical and contact lens care businesses -- the "optical medical device business" -- to its stockholders by means of a tax-free dividend.