Spin

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Spin

To attempt to present a situation in the best possible light. For example, a political operative may attempt to spin a situation in which a candidate who took a bribe by saying it was a gift or donation. The term is somewhat derogatory, but is common in business as well as politics. See also: Jawboning.
References in periodicals archive ?
Program Manager Future Combat Systems (Brigade Combat Team), Spin Out 1 Media Brochure, 26 September 2007, accessed September 13, 2007 at http://www.
The assistant secretary of the Army (acquisition, logistics and technology) approved sole source justification to procure on an other-than-full-and-open-competition basis future combat system (FCS) technology Spin Out Low-Rate Initial Production effort and the congressionally directed Manned Ground Vehicle Initial Production Platform Non-Line-of-Sight Cannon (NLOS-C).
Mohan will focus on assisting Merchant Banking Group clients in structuring, negotiating and closing spin out, M&A, licensing, and other transactions.