soft sell


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Soft Sell

An advertisement that subtly encourages the target to purchase the product. For example, a soft sell commercial may state the advantages to a product with or without specifically asking a customer to buy it. A soft sell contrasts with a hard sell, which is more demanding.

soft sell

a gentle and indirect approach to marketing a BRAND or product. This style of ADVERTISING or PERSONAL SELLING can appeal to more discerning prospective buyers who require more objective information about a product. See HARD SELL.
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References in periodicals archive ?
Soft Sell, co-presented by Rhodri Williams, is on HTV Wales on Friday at 2.
It wasn't a soft sell, but that's why it wasn't a hard decision.
His sire, Benchmark, was a winner only between seven and nine furlongs, while his dam, Miss Soft Sell, never even reached the track.
As far as the city issue went, it was a remarkably soft sell.
Open seven days a week, its soft sell might win more converts to gladden the heart of the Vicar of Huddersfield, the Rev Catherine Ogle.
Margaret, from Ogmore Vale, designer on the HTV series Soft Sell, takes an 'out with the old, in with the new' approach to make the festive season hassle-free.
Now, many advertisers view animation as an ideal vehicle for the soft sell.
So it is representative of CBTO - we're not doing a soft sell.
Because the information is delivered by a newscaster in the context of news it's a soft sell.