Plug

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Plug

A variable that handles financial slack in the financial plan.

Plug

In marketing, to mention a product or business favorably for pay. For example, the host of a game show may mention that a certain company makes good or cheap products if that company has sponsored the show. This marketing tool is thought to be effective because it provides the added feeling of a "personal" endorsement difficult or impossible to achieve on regular commercials. Plugs are common on radio shows, and are becoming increasingly common on reality television shows.
References in periodicals archive ?
The performance enhancements enabled by the new socket AM2 from AMD combined with our innovative ThinkVantage Technologies will enhance the breadth and value of our expanded ThinkCentre line-up.
Deli Meat's previous system of order taking proved cumbersome and time consuming," said Martin Croome, general manager, Socket Communications Europe.
The momentum we've created in the first 12 months is a strong beginning," said Shail Talati, product marketing manager for WLAN and Ethernet Products at Socket Communications.
The Socket SDIO Scan Card records the items that are used during a surgery.
4 percent per week on average for a full-time worker," said Peter Phillips, vice president of marketing at Socket Communications.
Heightened competition in the consumer goods distribution environment is forcing more and more manufacturers, wholesalers and distributors to embrace innovative business solutions to promote products, provide better customer service and generate more sales," said Peter Phillips, vice president of marketing at Socket.
Socket's CF Mag Stripe Reader Card 4E will be available in late December 2005 through Socket's distribution channels and the Socket website with an MSRP of $239.
Agent software works in the background, managing the Bluetooth connection activities with the Socket GPS receiver, so that configuration and setup is unnecessary.
Improving worker productivity and data accuracy in applications such as field force automation, inventory management and asset tracking is critical to organizations today," said Calvin Nguyen, product marketing manager for data collection products at Socket.