The campaign will run through July and targets Hispanic males 18-24 on YupiMSN via traditional online units, including skyscraper ads
, and incorporates rich media technology through floating ads.
SQL database-developed viewer poll system throughout the site * Revised scoreboard pages to give the "feel" of being at the game * New advertising options including section sponsorships and moving skyscraper ads
* Revised sportsbook section that expands news, gaming and casino coverage
com, website of the world's leading independent global travel information provider and publisher, Lonely Planet, announced today that paid advertising in the form of banner and skyscraper ads
will be introduced on the site February 1.
This offer complements the site's popular Skyscraper ads
Publishers should consider eliminating use of skyscraper ads
and move to more HTML/text-based ads; ads with images should be limited to the horizontal banner format.
Earlier this year, Tribune Interactive was among only a handful of industry leaders to quickly design, develop and begin selling new IAB (Interactive Advertising Bureau) ad standards -- such as the 300 x 250 story level rectangle and the 120 x 600 skyscraper ads
-- across all its sites.