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Shotgun Approach

   Also found in: Medical 0.01 sec.
Shotgun Approach
A marketing strategy that focuses on a wide range of targets. That is, a shotgun approach attempts to market a product to as many demographics as possible. See also: Rifle Approach.


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One of the worst things a retail agent can do is to use a shotgun approach in working with brokers.
We took a shotgun approach as far as how many goals we put in.
Everything about the president's shotgun approach to the region, his desire to overhaul all policies from the George W.
 
 
 
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