One way to further this goal is to develop a growing number of best shoppers
and serve these shoppers
well by capturing long-term, ideally lifetime, purchases and loyalty.
2 Focusing on early stages of the shopper
purchase pathway can help meet shopper
needs, and further leverage the strong growth potential of deli/prepared foods.
are past the skittishness they displayed a few years ago, as the poor economy caused them to tighten their purse strings and cut back on their foodservice spending.
have responded favorably to changes-whether value-oriented or upscale-in the bakery and deli.
The larger the shopping trip, the less likely it is that a man is the primary shopper