This compares to Londoners, who are the most likely to shop around
, but will only go to an average of four insurance providers.
Surprisingly, the remaining respondents claimed they did not shop around
because of loyalty and a perception that their provider probably gave them a good deal.
It offers these three tips to help you shop around
Consumer director Mary O'Dea said there were significant savings to be made by taking the time to shop around
But despite being able to buy an annuity from any provider, around 69 per cent of people fail to shop around
for the best deal, Close Wealth Management said.
She says: "On average, failure to shop around
costs drivers pounds 156 in extra premiums a year.
To help consumers get the best deal, the FSA publishes comparative tables on its website on a range of financial products and their charges, as well as publishing a consumer guide, It Pays To Shop Around
, which is available from most high street post offices.
Now trading standards chiefs are urging customers to shop around
to avoid being "seriously ripped-off".
Consumers will at last have to be alerted to the fact that they can shop around
to maximise their retirement income.
DRIVERS opting for free insurance deals should shop around
once their offer ends, esure warns.
The service allows customers to shop around
for best-value deals from its panel of more than 400 loans and to sign up without without leaving the site or even having to pick up the phone.