selling

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Sell

To relinquish ownership of some asset in exchange for some monetary compensation. Selling may take any of several forms. In a cash sale, the seller receives cash or a cash equivalent immediately in exchange for the asset. In a credit sale, the seller surrenders ownership immediately in exchange for future payment, often with interest. An example of a sale is a simple transaction involving widgets. If the seller is willing to accept $2 per widget and the buyer wishes to purchase 100 widgets, then the seller gives to the buyer 100 widgets and in their place receives $200. See also: Buy.

selling

the process of persuading potential BUYERS to purchase products. This process is undertaken by a firm's SALES REPRESENTATIVES who visit buyers, or by sales assistants in retail shops or by wholesalers. See PERSONAL SELLING, SALES FORCE, KEY ACCOUNT MANAGEMENT.