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Carbonates showed excellent volume growth in Q2-14 as a result of strong marketing and selective price cutting
Its "business model" relies on building a big metal shed on several hectares of countryside beside a main road, paying staff a minimum wage and forcing smaller local rivals in the town centre out of business by selective price cutting until they have achieved a monopoly.
All this selective price cutting is little more than a gimmick - shoppers pay less for their own-label baked beans but meanwhile the price of butter, or something else, will go up to compensate.

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