seasonal variation


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Seasonal Variation

A situation in which a company has better sales in certain times of the year than in other times. For example, a swimwear company likely has better sales in the summer, and toy companies likely perform better in the period preceding Christmas. Sales forecasts and reports often adjust to account for seasonal variation, and the companies often change the amount of inventory they carry to ensure that they are able to meet demand at the lowest cost.

seasonal variation

A regularly recurring change in the value of a variable. For example, electric utilities generally experience significant seasonal sales variations in electricity. Likewise, toy manufacturers have sales increases before Christmas.

seasonal variation

see SALES FORECASTING.

seasonal variation

see TIME-SERIES ANALYSIS.
References in periodicals archive ?
We found no significant difference in seasonal variation when we compared colder (4-7) and warmer (1-3) cultivation zones.
In two studies, seasonal variation of CRP was investigated on an intraindividual basis.
Factors that must be considered are species, host, seasonal variation, gender, and method of collection.
5 percent, compared to the same period in 2006, adjusted for seasonal variation.
There was no significant seasonal variation in the percentage of individuals below the RNI across the seasons.
In addition to demonstrating the quantitative importance of seasonal fluctuations, the results on the patterns of seasonal variation provide some easily identifiable examples of shifts in demand or supply at the aggregate level.
Now, the complete 2010-11 winter season data have been processed to produce a seasonal variation map of sea-ice thickness.
A seasonal variation in incidence, with a marked peak in December, was noted only among blacks.
For example, the interaction between eddies intermittently shed by the Loop Current and the seasonal variation of fresh water dumped into the Gulf of Mexico by the Mississippi and other rivers affects the overall salinity of water in the Gulf, says Zavala-Hidalgo.
The design of the system allows temperature and humidity conditions to be achieved throughout the year, without any seasonal variation, they assure us.
Recent studies by Hammel's team show hints of a seasonal variation in Uranus' brightness (SN: 1/27/01, p.

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