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Star |
Also found in: Dictionary/thesaurus, Medical, Idioms, Encyclopedia, Wikipedia, Hutchinson | 0.06 sec. |
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Star One of the four categories (quadrants) of the BCG growth-share matrix that represents the division within a company that has a large market share in a rapidly expanding industry.
Notes: A star requires investment capital to expand continually within a fast growing industry, thus maintaining its advantage. Should the industry mature with the star positioned as a leader, the star will transform into a cash cow. |
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