sales territory


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Sales Territory

A designated area in which a salesperson works. For example, a sales territory may include a neighborhood, a town or even a whole state. Sales territories are assigned to reduce competition between commission-based salespersons working for the same company. Most of the time, only one (or a few) salespersons are placed in a territory.

sales territory

a geographical area containing potential customers who can be approached through DIRECT SELLING and to which salespersons can be assigned. The number and sizes of territories scheduled by a firm will depend upon such considerations as numbers and size of potential customers to be covered, how densely they are grouped (since this affects travelling time between customers) and the complexity of the selling operation (which will determine the number and length of sales calls required). Where a sales territory contains insufficient potential customers to warrant the cost of deploying its own sales personnel (see SALES REPRESENTATIVE) a firm may instead choose to sell its products through a SALES AGENCY.
References in periodicals archive ?
What are the necessary features of a sales territory mapping solution?
With the acquisition, Grey Eagle's sales territory will stretch from Monroe County, Ill.
Cunningham's sales territory will include: Connecticut, Illinois (South of 1-80), Indiana, Kentucky, Maine, Massachusetts, Missouri, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Tennessee, Vermont, and West Virginia
Under the old carefully-managed distribution networks, dealers in the same brand were allocated their sales territory - allowing vastly different pricing arrangements for the same model in various EU markets.
Chicago-based Whitman already has bottling operations in Poland and Russia News sources said it was undecided whether Whitman would also receive sales territory in Michigan or whether that would remain with Pepsi Bottling Group.
In an effort to better serve the greater Ottawa, Ontario area, they have launched a new sales territory to provide the level of customer service and support that have made them industry leaders in yearbook publishing.
Its simple layout, combined with high speed and powerful tools, will make even the most complex sales territory design project a breeze.
Bill Bausback is director of sales, responsible for sales management and development, the Northwest sales territory and primary principal relationships.
The agents who were chosen for the inaugural sales were singled out by sales territory managers based on their sales volume and relationship with the company, Barone said.
In order to find the best customers, MarketBalance provides the ability to look at the sales territory on a large scale via advanced visualization mapping capabilities to manage sales channels and respond faster to changing market conditions.
com), a touch-based sales territory mapping software.
Applications of the database include market analysis, market development, target marketing, lead generation, installed base marketing programs, sales territory deployment and competitive analysis.