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sales mix |
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sales mix The set of all the products a firm sells. Generally speaking, the more diversified a sales mix is — that is, the more products a single firm sells — the less risk that firm carries. On the other hand, a diversified sales mix gives the firm a smaller chance of making a huge return on the sales of a single product. The sales mix is also called the product mix. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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