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Roll Up

1. In venture capital and hedge funds, the purchase and merging of two or (often) more small firms in the same sector. This is done to hedge risk; given the choice between two firms in which to invest, one more risky than the other, a fund or venture capital firm may simply buy out both of them and force a merger, hoping to split the difference in risk and return. Roll ups become more common in times of economic downturn as part of a market consolidation process.

2. To liquidate one option in order to buy similar one with a better strike price. Most often, an investor does this in order to maintain a position when he/she is bullish on the price of the underlying.


A master limited partnership in which a number of existing limited partnerships are pooled into a single partnership.
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New figures show 30% of smokers in the Northeast - about 153,000 people - smoke roll-ups.
She said: "Whilst many smokers know the damage cigarettes do to their hearts and lungs, they are much less likely to be aware of how harmful smoking is to the body - essentially 'rotting' it from the inside out, and roll-ups are no exception.
Lisa Surtees from Fresh said the increase in popularity of roll-ups is probably down to cost but she said it's a myth that they're less harmful than manufactured cigarettes
What are the long-term effects of the roll-ups on the overall market.
On a typical day at school, the most popular kid is wearing a Tommy Hilfiger shirt--a walking ad better than a Gap commercial--and kids in the cafeteria are eating Fruit Roll-Ups and Oreos.
These roll-ups can be served whole or sliced into yummy peanut butter wheels.
Excellent Source of Vitamin C," says the label on Betty Crocker Cherry Fruit Roll-Ups.
HOUSTON -- Bernardi([R]) Foods, the Italian Foods division of Windsor Foods, introduced two new Specialty Lasagna products--a Florentine Supreme Lasagna Roll-Ups and Breaded Cheese Lasagna Squares--to their line of frozen-filled pasta products.
BAKERY staff have been encouraged to swap their roll-ups for a sausage roll with a two-day anti-smoking roadshow in Newcastle.
Negotiations over the controversial plans have taken place with the tobacco industry and health campaigners for years, and they target the use in cigarettes, roll-ups and "smokeless tobacco products" of menthol, vanilla and strawberry.
ROLL-ups are just as dangerous as ready-made cigarettes, researchers say.
Forget soggy sarnies and try these ideas instead Wraps: Get the children to pick their own fillings and help roll them up (the trick to getting good roll-ups is the order you put the ingredients on the tortilla).