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Retail House

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Retail house
A brokerage firm that caters to individual customers rather than large institutions.
retail house
A brokerage firm that primarily attracts individual investors. A retail house frequently has numerous offices, large office staffs, and high overhead; produces research reports targeted to individuals; and has brokers who earn relatively high commissions.
Retail House
A brokerage in which most clients are individuals, rather than institutional investors. While there are small retail houses for elite clients, most of these brokerages are large organizations with high overheads because they usually need larger client bases than other brokerages. Brokers at a retail house often earn high commissions, and their research departments produce investment recommendations for individual, as opposed to institutional, investors.


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