retail anthropology

retail anthropology

The study of consumers' shopping habits in order to choose the best locations for new retail sites and the best designs for the development itself and for the space within each store.

References in periodicals archive ?
TPN designed this retail anthropology study to gain unprecedented access into shoppers' minds and modes when they are 'in-the-moment'," said Sharon Love, TPN's chief executive officer.
Two decades of retail anthropology provide some of the basis for this book and discusses the lure of the shopping centre or mall.
At the time the crude feedback available to shopkeepers consisted of security guards performing the occasional count, John says, casting his mind back to the dark ages of retail anthropology.
This kind of thinking is so crucial to US business that it has spawned its own industry - retail anthropology.
While the professor agrees that we may not be as obsessive about retail anthropology in the UK, many stores still employ the persuasive principles.