Galvanic Skin Response

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Galvanic Skin Response

A physical response in the skin due to some stimulus. For example, turning red when one is nervous is a galvanic skin response. Some marketers measure galvanic skin responses on test subjects of advertisements. Proponents believe this is an objective way to determine a test subject's response to an advertisement, though critics contend that this practice does not sufficiently account for outside stimuli that may affect measurements.
References in classic literature ?
Fearful, however, of losing this first and only opportunity of relieving my grief by imparting it, I, after a disturbed pause, contrived to frame a meagre, though, as far as it went, true response.
You are right, Jacques," was the response of Monsieur Defarge.
All this ran in my head so much, on that first day at Doctor Strong's, that I felt distrustful of my slightest look and gesture; shrunk within myself whensoever I was approached by one of my new schoolfellows; and hurried off the minute school was over, afraid of committing myself in my response to any friendly notice or advance.
Dispirited and anxious, long hoping that to-morrow or next week would clear my way, and long disappointed, I sadly missed the cheerful face and ready response of my friend.
His loom, as he wrought in it without ceasing, had in its turn wrought on him, and confirmed more and more the monotonous craving for its monotonous response.
Win it fairly,'' said the Prior, ``and wear it as ye will; I will trust your giving true response, on your word as a knight and as a churchman.
And with that he coughed, and stroked down his beard with both his hands, and stood very tranquilly waiting for the response of the duke, which was to this effect: "Many days ago, worthy squire Trifaldin of the White Beard, we heard of the misfortune of my lady the Countess Trifaldi, whom the enchanters have caused to be called the Distressed Duenna.
He called wearily for help, but there was no response.
In response to her call I obtained my first sight of a new Martian wonder.
At sight of the white warrior who came upon them from down wind the herd halted in response to the warning cry of the sentinel that had discovered him.
He suddenly left the cabin, and I heard him in violent controversy with some one, who seemed to me to talk gibberish in response to him.
They listened, rapped on the scaly burnt metal with a stick, and, meeting with no response, they both concluded the man or men inside must be insensible or dead.
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