Repurpose

(redirected from repurposing)
Also found in: Dictionary, Encyclopedia.

Repurpose

1. To use a product, a concept, or research for something other than for what it was intended originally. Repurposing products is common when they fail in their original market but their makers do not wish to lose the money they spent preparing the products.

2. To make slight changes to a product and sell it on a different market. For example, a book may be recorded as an audiobook and sold in both formats.
References in periodicals archive ?
While it is important to continue developing new drugs, repurposing offers an opportunity to tap into drugs that have already gone through the lengthy and expensive approval process," said MJFF CEO Todd Sherer, PhD.
New analytical tools are making it possible for scientists to identify likely candidates for repurposing or rescuing.
Actus Digital, a subsidiary of Taya Media Group, Israel's premier video media and visual communication content and technologies company, is a developer of web-based media monitoring, content repurposing and verification for broadcasters, cable and satellite providers, IPTV, media and monitoring agencies, governments and content producers.
Gail started blogging about her repurposing projects, and other repurposers started responding.
The main form of exclusivity right that incentivizes repurposing in the EU is the grant of a 'use' patent.
TerraCycle will produce affordable, high-quality consumer goods by repurposing surplus and used packaging from more than 20 Mars brands, including M&M'S[R], SNICKERS[R], MILKY WAY[R], TWIX[R], STARBURST[R] and SKITTLES[R].
AmberFin already has 100s of iCR systems in the field, and is trusted by some of the world's most prestigious companies including Sony, NBA, Turner Broadcasting, BT, Channel 4, RTM and Warner Brothers, managing the digitisation and repurposing of their content.
The company said that comprehensive information about TransMagic software products is supplied on the website along with repurposing 3D design data.
As part of its participation, Scalent would contribute server repurposing technology to VMware ESX Server, which is part of VMware Infrastructure 3, the third generation of the industry-leading virtualization software suite.
In the restaurant industry, this is what we call repurposing,'' Altman said.