Repurpose

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Repurpose

1. To use a product, a concept, or research for something other than for what it was intended originally. Repurposing products is common when they fail in their original market but their makers do not wish to lose the money they spent preparing the products.

2. To make slight changes to a product and sell it on a different market. For example, a book may be recorded as an audiobook and sold in both formats.
References in periodicals archive ?
The VDI Blaster software suite was launched in August 2009 to help users repurpose PCs into thin clients, extending the useful life of PCs while testing virtual desktop environments.
Unlike other mobile browsers that typically repurpose, reformat or remove content so it will fit on small screen devices, ThunderHawk Java/J2ME Edition displays full HTML Web pages just as they would appear on the desktop for a superior user experience.
The company's investors include Orange, the second-largest wireless carrier in Europe, and SingTel, one of Asia's fastest-growing telecommunications companies; both have reached agreements for NewsTakes to repurpose content for their customers.