Repurpose

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Repurpose

1. To use a product, a concept, or research for something other than for what it was intended originally. Repurposing products is common when they fail in their original market but their makers do not wish to lose the money they spent preparing the products.

2. To make slight changes to a product and sell it on a different market. For example, a book may be recorded as an audiobook and sold in both formats.
References in periodicals archive ?
Grand Valley States Flanders says that budgeting repurposed furniture into a new project is difficult because he doesn't always know what his inventory will contain.
Repurposing can rapidly expedite drug development timelines; drugs under investigation in repurposed studies have already gone through safety testing, formulation development and manufacturing.
I made, repurposed, or re-birthed everything in that room," she explains.
In its first full year, Repurposed Materials connected with enough buyers to generate $150,000 in revenue, Carson says.
Over two thirds (68%) of those questioned in the study preferred the quality of the video repurposed by AmberFin iCR, which also delivers content file sizes reduced by up to 25%.
And the five pounds of peanuts Marks buys can be repurposed for her own enjoyment and the squirrels she feeds every morning.
However, after further review, Disney has decided to better balance repurposed programming with original fare, although repurposed shows will make up a significant percentage of its primetime lineup, with the spy series Alias, the series According to Jim and the reality series The Mole II to join The Court as first run product rearing on the channel.
This year at CES, CEA will issue second life badge holders made from repurposed signs from last year's CES, plus signs from other shows.
The company develops Repurposed Drugs because they have strong potential to be safe and effective while their shorter development times can significantly increase near-term value.
In the upcoming season, the WB series Charmed is going to be rebroadcast, or repurposed, within a one-week window on the Turner cable network.
Devon IT's thin client management software is also downloadable for free to help IT administrators manage enterprise-wide deployments of thin clients and/or repurposed PCs from one central location.