repositioning


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repositioning

changing a BRAND'S design, physical properties or the identity it projects to alter the ‘position’ of the brand in a market. See MARKET POSITIONING.
References in periodicals archive ?
Levin is currently repositioning the retail portion of the Gale Company's Princeton Forrestal Village, a mixed-use facility in Princeton, New Jersey.
Now completed, we will introduce the comprehensive repositioning plan that when implemented will assure Reckson Platinum Mile's status as the most prestigious business location in Westchester County.
The 320,000 s/f Office building has been renamed Advance at Southgate and will undergo a complete repositioning.
As we grow our brand in New York and key markets in the US, Affinia will continue to take the long view towards repositioning for greater returns and a stronger brand.